Marketing

I read recently that a good freelance photographer spends something like 80 percent of their time marketing. I bet that’s true. So I’ve made plans to attend the Palm Springs Photo Festival at the beginning of May in an effort to build my network of potential art buyers. And that means I’ve spent a good portion of the last couple of weeks reworking my portfolio and my website.

When I meet with potential clients, I’m not selling photography. I’m selling independence, endurance, perseverance. Earthy, quiet, peaceful reflection. True spirit, true character.

These are traits I believe we all admire. We need to see these traits — to appreciate the commonality these traits represent — in faces never met, in places never visited.

That’s what I’m selling.

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